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    Privacy Policy

    Privacy policy

    This Privacy Policy describes how Bientruc.com collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

     

    Contact

    After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@bientruc.com 

    Collecting Personal Information

    When you visit the site, we collect certain information about your device, your site interactions, and additional information necessary to process your purchases. We may also collect  information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
  • Device information
  • [ul data=1][li indent=1 align=left]
    Purpose of collection: to load the Site accurately and perform analytics on site usage for optimization purposes.[/li][li indent=1 align=left]Source of collection: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels.[/li][li indent=1 align=left]Disclosure for a business purpose: shared with our processor Shopify.[/li][li indent=1 align=left]Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site
      .[/li]
  • Order information
  • [ul data=1][li indent=1 align=left]Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.[/li][li indent=1 align=left]Source of collection: collected from you.[/li][li indent=1 align=left]Disclosure for a business purpose: shared with our processor Shopify.[/li][li indent=1 align=left]Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.[/li]
  • Customer support information
  • [ul data=1][li indent=1 align=left]Purpose of collection:[/li][li indent=1 align=left]Source of collection:[/li][li indent=1 align=left]Disclosure for a business purpose:[/li][li indent=1 align=left]Personal Information collected: [/li][li indent=1 align=left]Purpose of collection: to provide customer support.[/li][li indent=1 align=left]Source of collection: collected from you[/li][li indent=1 align=left]Disclosure for a business purpose:[/li][li indent=1 align=left]

    Sharing Personal Information

    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
    • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    Behavioural Advertising

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
    You can opt out of targeted advertising by:
    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
    We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
    Services that include elements of automated decision-making include:
    • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
    • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

    Your rights

    GDPR

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 
    Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

    CCPA

    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
    If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
    We use the following cookies to optimize your experience on our Site and to provide our services.

     

    Cookies Necessary for the Functioning of the Store

    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _customer_account_shop_sessions Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts 30d
    _secure_account_session_id Used to track a user's session for new customer accounts 30d
    _secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h
    _shopify_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y
    _cmp_a Used for managing customer privacy settings. 1d
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w
    cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    customer_account_locale Used in connection with new customer accounts 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    discount_code Used in connection with checkout. session
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value
    shop_pay_accelerated Used in connection with checkout. 1y
    source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session
    storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_session_lookup Used in connection with checkout. 3w
    checkout_prefill Used in connection with checkout. 5m
    checkout_queue_token Used in connection with checkout. 1y
    checkout_queue_checkout_token Used in connection with checkout. 1y
    checkout_worker_session Used in connection with checkout. 3d
    checkout_session_token Used in connection with checkout. 3w
    checkout_session_token_<<token>> Used in connection with checkout. 3w
    cookietest Used to ensure our systems are working correctly 1m
    order Used in connection with order status page. 3w
    identity-state Used in connection with customer authentication 24h
    identity-state-<<token>> Used in connection with customer authentication 24h
    identity_customer_account_number Used in connection with customer authentication 12w
    card_update_verification_id Used in connection with checkout. 20m
    customer_account_new_login Used in connection with customer authentication 20m
    customer_account_preview Used in connection with customer authentication 7d
    customer_payment_method Used in connection with checkout. 1h
    customer_shop_pay_agreement Used in connection with checkout. 20m
    pay_update_intent_id Used in connection with checkout. 20m
    localization Used in connection with checkout. 2w
    profile_preview_token Used in connection with checkout. 5m
    login_with_shop_finalize Used in connection with customer authentication 5m
    preview_theme Used in connection with the theme editor session
    shopify-editor-unconfirmed-settings Used in connection with the theme editor 16h
    wpm-test-cookie Used to ensure our systems are working correctly. session


    Reporting and Analytics

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_fs Shopify analytics. 30min
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_ga Shopify and Google Analytics. session
    customer_auth_provider Shopify analytics. session
    customer_auth_session_created_at Shopify analytics. session
    unique_interaction_id Shopify analytics. 10min

     

    Shopify’s websites

    When visitors load Shopify’s websites, we generally place the following Shopify cookies:

    Cookies Necessary for the Functioning of the Sites

    Name Function Duration
    _Brochure_session Used in connection with browsing through site. -
    checkout Used in connection with Pay checkout on shop.app. 3w
    signed_in Used in connection with Shop login. 1y
    user Used in connection with Shop login. 1y

    Reporting and Analytics

    Name Function
    _landing_page Tracks landing pages.
    _orig_referrer Tracks landing pages.
    _s Shopify analytics.
    _session_id Shopify analytics
    _shopify_s Shopify analytics.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_uniq Shopify analytics.
    _shopify_y Shopify analytics.
    _y Shopify analytics.
    *_assignment Shopify analytics
    ab_test_* Shopify analytics.
    cart_sig Shopify analytics.
    ki_r Shopify analytics.
    ki_t Shopify analytics.

    Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

    Cookies Necessary for the Functioning of the Sites

    Third Party Description Privacy Policy
    Cloudflare Shopify uses Cloudflare Network as a Service for edge routing. https://www.cloudflare.com/privacypolicy/

    Reporting & Analytics

    Third Party Description Privacy Policy
    Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
    Bizible We use Bizible to help measure how users interact with our websites. https://documents.marketo.com/legal/privacy/
    Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
    Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
    Datadog RUM We use Datadog RUM to help measure how users interact with our websites. https://www.datadoghq.com/legal/privacy/
    DC Analytics We use DC Analytics to help measure how users interact with our websites. https://dcanalytics.dcmn.com/privacy-policy
    Facebook Pixel We use Facebook Pixel to help measure how users interact with our websites. https://www.facebook.com/privacy/explanation
    Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
    Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
    Google Tag Manager We use Google Tag Manager to help manage analytics vendors. https://policies.google.com/privacy
    Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
    iSpot We use iSpot to help measure how users interact with our websites. https://www.ispot.tv/terms-of-service
    KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
    LinkedIn Insight Tag We use LinkedIn Insight Tag to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
    New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
    Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/
    Pinterest Analytics We use Pinterest Analytics to help measure how users interact with our websites. https://policy.pinterest.com/privacy-policy
    Segment We use Segment to help measure how users interact with our websites. https://segment.com/legal/privacy/
    Snapchat We use Snapchat to help measure how users interact with our websites. https://snap.com/privacy/privacy-policy
    Taboola We use Taboola to help measure how users interact with our websites. https://www.taboola.com/policies/privacy-policy
    Tealium We use Tealium to help manage analytics vendors. https://tealium.com/privacy/
    TikTok We use TikTok to help measure how users interact with our websites. https://www.tiktok.com/legal/privacy-policy?lang=en
    Twitter We use Twitter to help measure how users interact with our websites. https://twitter.com/en/privacy
    Yelp Audience Platform We use Yelp to help measure how users interact with our websites. https://terms.yelp.com/privacy/en_us/20200101_en_us/

    Advertising

    Third Party Description Privacy Policy
    Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
    Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
    Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
    Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
    Hubspot We use Hubspot to manage our relationships with our customers. https://legal.hubspot.com/privacy-policy
    Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
    Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
    Outbrain We use Outbrain to deliver targeted advertisements to individuals who visit our websites. https://www.outbrain.com/privacy
    Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy
    Reddit We use Reddit Ads to deliver targeted advertisements to individuals who visit our websites. https://www.reddit.com/help/privacypolicy
    SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
    Yahoo Japan Ads We use Yahoo Japan Ads to deliver targeted advertisements to individuals who visit our websites. https://about.yahoo.co.jp/common/terms/

    Social Media & Content

    Third Party Description Privacy Policy
    Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
    Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
    Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
    Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
    Wistia We use Wistia to display video content. https://wistia.com/privacy


    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Complaints

    As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]
    Last updated: 07/20/2023

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